National CineMedia's Amy Tunick on Modernizing Movie Entertainment Before the Show

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National CineMedia's Amy Tunick on Modernizing Movie Entertainment Before the Show

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Where I was born and raised, where I live now.

I grew up in Westchester County, New York and still live there. She took a four-year detour to Philadelphia to attend college, then spent 17 years in New York before returning.

First job in the industry.

My first job was in the prestigious Agent Trainee Program at the William Morris Agency, the oldest talent and literary agency in the world representing film and television stars, writers, directors, producers, playwrights and writers. . All of our agent trainees started in the mailroom, and after completing my Ivy League degree, I was responsible for delivering mail, checks, and faxes. But I read every script I could get my hands on and networked with agents all day! I moved.

A breakthrough moment in your career.

He spent nearly 15 years at advertising agency Gray Global, where he led the activation, PR and talent departments. One of the most significant and meaningful moments of his career was when Canon USA’s groundbreaking “Project Imagination” campaign featuring Ron Howard was shortlisted for an Academy Award in the live-action short film category. That’s it.

Three movies you can’t live without.

My favorite movie is Back to the Future because I love Michael J. Fox and the originality of the story. “I carried a watermelon” is one of those quotable lines, and since I love Catskills, I’m also a huge fan of Dirty Dancing. and broke so many records this year, including topping the box office on both Memorial Day and Labor Day! Tom Cruise still has it.

your favorite movie quotes

After “I Carried a Watermelon,” I went with the Princess Bride.

Trailers and posters of your favorite movies.

The trailer for The Social Network is amazing, compelling, and somewhat frightening.

Favorite old TV shows and recent TV shows.

A classic TV show that I really loved was Party of Five. When Fox aired, I actually wrote to Fox and explained how much it affected me! My latest obsession is The Crown on Netflix. Unfortunately, it’s timely.

A recent project that you are proud of.

We are thrilled to see NCM’s success with The Noovie Trivia Show, a new series we created with Maria Menounos. In this “show within a Noovie pre-show,” Maria quizzes celebrities and social influencers about their careers with themed movie trivia. Featured talent includes Garcelle Beauvais, Christian Siriano, and Abby Ryder-Fortson, who will star in the upcoming movie God, Am I Margaret? We’ve seen multiple brands come on board as sponsors of the series. In-house Creative Her team at Noovie Studios also developed and produced custom movie trivia content for advertisers associated with the show. This is one of the first examples of a new marketing strategy to modernize and monetize Noovie’s pre-show.