Everton Football Club has appointed one of the world’s leading sports and entertainment consultancies to help deliver the commercial strategy for the club’s new waterfront stadium.
Elevate Sports Ventures works with clubs on bold revenue-generating programs, including developing a range of new partnership opportunities and a global search for naming rights partners to build one of the most iconic stadiums in world football .
Everton Chief Commercial and Communications Officer Richard Kenyon said: To do this, we needed to find the right partners to maximize these opportunities, especially when it comes to commercial partnerships.
“After an extensive process, we are delighted to have appointed Elevate as our partner. We are excited and happy to work with Elevate to bring them to you.”
Photo by Tony McArdle/Everton FC via Getty Images
One element of the club’s commercial growth plans at the new stadium began when ‘ALL’, a revolutionary reset of traditional football hospitality, was launched last month. For more information on the ‘ALL’ concept, which includes a range of social spaces for a variety of matchday experiences, visit the club’s new stadium website.
Demand for bars, restaurants and experiences at the new stadium is expected to match the existing high level of uptake for season tickets and hospitality at the club’s current home. The club currently has the maximum number of season ticket members allowed by Premier League guidelines at the 39,572-capacity Goodison Park Ground, with more than 20,000 fans on the waiting list.
Shawn Doss, International Chief Business Office at Elevate Sports Ventures, said:
“Elevate Sports Ventures is proud to stand alongside Everton as the club embark on this monumental and history-making new endeavor.
“Everton’s ambition to build one of the finest stadiums in the world on such a unique site has the potential to change the club’s legacy and the city of Liverpool forever. We are honored to partner with Everton to support Everton’s commitment to providing an accessible, technologically advanced and fan-friendly football stadium.Everton and Elevate are committed to supporting Everton fans, players, partners and We are aligned and confident in our shared commitment to providing the broader Liverpool community with the best possible experience.”
Everton’s new home in Liverpool’s North Docks is the largest single-site development under construction in the UK. CBRE, a global commercial real estate and investment company, has announced that Everton’s new stadium and related developments will provide a £1.3 billion boost to the country’s economy, create nearly 15,000 jobs and add 1.4 million to the city of Liverpool. We estimate that we can attract more than 100 visitors.
Construction on Everton Stadium will begin in August 2021, and in the past 13 months, engineering feet have been completed to fill the dock basin with sand dredged from the Irish Sea, and unlisted structures have been demolished. , brick and glass foundation completed. and steel structures were placed. Steel frames for the North and South stands were constructed, giving a clear view of the stadium’s framework.
Everton’s plans have acted as the catalyst for an accelerated regeneration worth more than £650m, directly benefiting north Liverpool and the wider city.
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